Without a successful sales and marketing strategy, you’ll find it difficult to stay in business. With this in mind, it’s important to provide potential customers with all the information they need to make an informed decision.

This is where a business line card comes into play. In short, this is nothing more than a printed document – often in brochure style – that provides buyers with descriptions of the many products you offer.

Furthermore, many companies publish a line card on their website, as this gives potential customers the ability to learn more via the internet.

What’s the Best Type of Line Card?

With so many types of line cards, it’s important to consider all your options. The basic information will remain the same from one type to the next, but the layout and design is different.

For example, if you only have one brand of product, a simple list on a one-page document may be all you need. However, if you have hundreds of products spanning several brands, you need a multi-page document or brochure.

The Benefits of a Line Card

The primary benefit of a line card is the ability to provide potential customers with a list of your products, along with a description.

You can also use a line card to:

  • Share with your sales and marketing team
  • Introduce new products to a particular market
  • Stay current on any industry developments (and make the necessary changes)

Final Thoughts

It’s critical to have a business line card, but there’s one last thing to remember: you must keep it up to date. If you don’t, you’re sharing inaccurate information with potential customers, and that could push them away from doing business with you.

The benefits of a line card far outweigh any drawbacks, so make sure you have one of these nearby at all times. It can do wonders for your business!

If you’re interested in learning more, check out the CableLAN line card